GMR Safety launches its BITE THIS campaign at Pack Expo 2024

GMR Safety booth during Pack Expo International 2024 in Chicago.

Nearly 50,000 attendees gathered at Chicago’s McCormick Place for the 2024 edition of Pack Expo International, where GMR Safety was one of the 2,696 exhibitors from November 3-6.

For the occasion, the company made a strong impression with a striking 25′ x 25′ booth, featuring its flagship systems: the Power Chock 3, Power Chock 5, and the Power Chock 7, which was installed on the heated restraint plate. The booth also showcased the latest innovations, including the Power Chock Hybrid and two optimized versions of the safety system.

The marketing team used the event to launch its “BITE THIS” campaign, highlighting the unmatched performance of the steel teeth on their vehicle restraints, designed to prevent accidents caused by unplanned departures at loading docks.

Gaétan Jetté, President and Founder of GMR Safety, along with Pascal Jetté, Vice President of Business Development in the Americas, also had the opportunity to discuss the Power Chock system with DC Velocity, a logistics-focused media outlet, which conducted an interview on the performance of this restraint solution in the industry.

 

GMR Safety's BITE THIS marketing campaign for 2024-2025.