Over the past few years, Europe’s supply chains have endured a relentless series of disruptions. From labour shortages and geopolitical instability, most notably the war in Ukraine, to extreme weather events linked to climate change, the pressure has been unrelenting. According to a recent Maersk report, in 2024, more than 76% of European businesses have faced significant operational challenges, with one in five undergoing structural overhauls just to stay afloat. [i]
These aren’t just isolated bumps in the road. They mark a new era of volatility, where adaptability and resilience are not just competitive advantages, they’re strategic imperatives.
In today’s supply chain environment, operational visibility is everything. Disruptions can strike with little warning, and without access to real-time, actionable data, companies risk falling behind. Blockchain technology has emerged as a game-changer, enabling secure and transparent tracking of goods from origin to destination. Paired with GPS tracking and RFID tagging, it provides a continuous flow of information, alerting operators to weather delays, traffic disruptions, or bottlenecks before they cause real damage. [ii]
And it doesn’t stop there. When digital tools are combined with physical safety solutions, such as intelligent restraint systems at loading docks, companies can manage risks across the entire logistics chain more holistically.
Automation
Across industries, automation is proving essential to streamlining operations and reducing human error. Blockchain automates administrative tasks like ledger updates and shipment tracking, while generative AI can quickly sift through mountains of unstructured data to surface insights that inform decision-making. [iii]
When AI intersects with the Internet of Things (IoT), the result is a smarter, more responsive logistics system, one that can adjust to real-time changes in conditions without human intervention. In high-stakes environments like warehouses or cross-border shipping lanes, this responsiveness is critical to maintaining service levels and customer satisfaction during disruptions.