Europe’s Supply Chains Are Under Pressure:
Here’s How to Stay Ahead

Over the past few years, Europe’s supply chains have endured a relentless series of disruptions. From labour shortages and geopolitical instability, most notably the war in Ukraine, to extreme weather events linked to climate change, the pressure has been unrelenting. According to a recent Maersk report, in 2024, more than 76% of European businesses have faced significant operational challenges, with one in five undergoing structural overhauls just to stay afloat. [i]

These aren’t just isolated bumps in the road. They mark a new era of volatility, where adaptability and resilience are not just competitive advantages, they’re strategic imperatives.

In today’s supply chain environment, operational visibility is everything. Disruptions can strike with little warning, and without access to real-time, actionable data, companies risk falling behind. Blockchain technology has emerged as a game-changer, enabling secure and transparent tracking of goods from origin to destination. Paired with GPS tracking and RFID tagging, it provides a continuous flow of information, alerting operators to weather delays, traffic disruptions, or bottlenecks before they cause real damage. [ii]

And it doesn’t stop there. When digital tools are combined with physical safety solutions, such as intelligent restraint systems at loading docks, companies can manage risks across the entire logistics chain more holistically.

 

Automation

Across industries, automation is proving essential to streamlining operations and reducing human error. Blockchain automates administrative tasks like ledger updates and shipment tracking, while generative AI can quickly sift through mountains of unstructured data to surface insights that inform decision-making. [iii]

When AI intersects with the Internet of Things (IoT), the result is a smarter, more responsive logistics system, one that can adjust to real-time changes in conditions without human intervention. In high-stakes environments like warehouses or cross-border shipping lanes, this responsiveness is critical to maintaining service levels and customer satisfaction during disruptions.

Warehouse

Safety equipment

While digital transformation gets much of the spotlight in 2025, the physical side of logistics operations remains an important piece of the resilience puzzle. One often-overlooked vulnerability lies at the loading dock, a high-risk environment where even minor errors can lead to serious accidents or costly delays. Securing trailers during loading and unloading is essential, and more European logistics corporations are turning to robust restraint systems to mitigate these risks.

One solution gaining traction is GMR Safety’s Power Chock®, a robust wheel-based restraint system designed to lock trailers securely in place and prevents unexpected movement during transfer operations. Not only does this reduce the risk of costly incidents and helps improve worker safety, but it also ensures that you’re taking care of your company’s reputation on the long run.

To meet evolving demands for automation and safety, GMR Safety has recently introduced the Power Chock AUTO, an automated version of the system that operates without requiring intervention from the driver in securing the trailer. This innovation not only improves safety by eliminating the risk of human error but also streamlines the loading process by saving time and maintaining industry standards.

Integrated with data management systems, both the manual and automated versions of Power Chock can communicate in real time with dock systems, sending alerts if conditions are unsafe, confirming full engagement of the chock, and logging data for performance reviews. For high-throughput logistics hubs, these features support a seamless blend of safety, efficiency, and transparency, which are a key for a truly resilient supply chain.

 

Predictive tools

Beyond the immediate day-to-day operations, forward-thinking companies are leaning into predictive analytics to stay a step ahead. Machine learning and natural language processing tools are enabling supply chain managers to forecast demand changes, spot emerging risks, and model contingency plans with greater precision. This shift, from reactive crisis management to proactive risk mitigation, represents a key change in how supply chains are managed. In an era where uncertainty is the norm, companies that prepare for multiple scenarios will have a clear advantage. [iv]

As European businesses are navigating a complex, and an ever-changing supply chain landscape, it’s important to embrace smart technologies, invest in robust safety infrastructure, and adopt a mindset of preparedness. The goal isn’t just to survive disruption, it’s to turn it into an opportunity for growth.

Ready to secure your dock operations? Contact us! 

 

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[i]Maersk (2024). Resilience in Supply Chains: European Business Outlook. https://www.maersk.com/insights/resilience/2024/10/08/discover-new-paths-to-supply-chain-resilience-how-are-european-businesses-responding-to-disruption 
[ii]PwC (2023). Digital Supply Chain 2025: Enhancing Transparency with Emerging Tech. https://www.pwc.com/us/en/technology/emerging-tech.html 
[iii] Colehower, J. (2023). Using Technology to Improve Supply-Chain Resilience. https://hbr.org/2023/09/using-technology-to-improve-supply-chain-resilience 
[iv] Tovee, E. (2025). The Biggest Global Supply Chain Risks of 2025. https://www.xeneta.com/blog/the-biggest-global-supply-chain-risks-of-2025